Launching a new app is always scary. As you don’t know whether it will get the riches and rewards or not. You definitely want to make money from your creation. And, you definitely don’t want your app to be one of the those 1 million apps in the App Store that are vying for users’ attention.
Creating a great product isn’t all, you need a solid and effective mobile application marketing launch plan to make it a HUGE success. Pre-launch marketing and promotion is also vital to create a sustainable app. Read on a few effective marketing strategies to get your app into your users’ hands ASAP.
Pre-Launch App Marketing
Be a proactive and start marketing your app before it actually gets in the market. You need to be extra careful while the pre-launch promotion, otherwise your whole campaign could be at risk. Start drumming up publicity, so that people desperately wait for your app to get launched. Create an engaging landing page and send traffic to it. It will help you achieve your goals of validating your idea by getting first hand reviews about your idea from people who shown some interest in your application.
You can start facebook paid campaign to outreach users and create a buzz about your app, and drive traffic to your app landing page. Good press coverage can also help you get huge bang on launching day.
Prepare for the Launch of the App
It’s your day and you would definitely like to make it memorable so its important to step a best foot forward . Make sure the Facebook campaigns are going well and reporters have posted stories about your App on various channels. Check the initial set of downloads and see whether your marketing strategies have worked or not. Get ready to make a post app launch strategy based on how pre-app launch strategy performed for you. Make sure the Facebook campaigns are going well and reporters have posted stories about your App on various channels. Check the initial set of downloads and see whether your marketing strategies have worked or not.
Optimize for the App Store
Just like you optimize your website for search engines, you also need to optimize your app with the right keywords, title and description. It sounds minor, but it significantly helps your users reach you. Consider consulting app designing and development companies about how you can optimize the App Store.
Post App Launch
It is time to give a push to your marketing strategies. Start banner campaign on all the major social networking websites, try your best to raise the rank of your app in the app store, and make sure you receive reviews from the users and share them over every channel possible. A press release about your app can also help you gain significant traffic.
Maintaining Interest in Your App
Now, apart from focusing on getting new users, you also need to retain the ones you’ve got. Employ some effective tactics like sending your users notification to maintain their interest in your app. Collaborate with other developers and let them advertise your product, and don’t forget to repay the favor. Keep publishing your articles along with videos, share your success story with media, promote discounts and gifts for your existing customers.
Maintain a healthy balance between development and marketing to ensure sustainability of your App. Gather information about the bloggers, journalist, influencing experts who work on the same platform. Let everyone blow your trumpet of success. Good Luck!