How to take your Brick and Mortar business online with WordPress

Have you ever thought about starting a new business but hung back because you knew you’d need a website? Or even missed out on customers because your business is not running online yet?

If you are not much of a technology person, setting up a website can be confusing and time-consuming for you.

But a website is a must if you really want to reach your target market. Taking your Brick-and-Mortar business online with WordPress is a lot easier than you may realize.

While hardly anyone knows how the post-coronavirus situation will be for the marketers, one aspect is clear: In this environment with physical interaction decreases for a long period, the option of taking your business online is more relevant than ever.

The cases are increasing, a complete block in social closeness has emerged, and as a result, Internet traffic is increasing. So taking your business online is more than important.

People’s dependency on the internet has increased to a great extent.

The market has been undergoing an alteration due to the economic impact of the pandemic in all sectors. Companies will have to face increased competition without losing sight of sustainability issues. Keeping such a situation in mind, moving your business online seems the only way through which the companies can think of expanding and flourishing in the upcoming years.

It’s more than important to take advantage of the internet to grow your store online. The amount of flexibility of e-commerce and online stores helps you build a more resilient business.

Efficacy, however, is the bottom line, you need to select the right tools and platforms to ease online ordering and delivery without giving in too much of your time.

You need a platform that is easy to use and professional.WordPress is the right platform

  • WordPress is free and open-source
  • You can set it up and configure it by yourself.
  • The setup is fast. Usually, it’s just a matter of an hour.
  • It works with any design/theme. You don’t need to ditch your current website design.

We could continue with the list above, but instead, let us just say that WordPress simply gives you all you could ever need for building a high-quality e-commerce store.

What can you sell through WordPress?

  • Digital products (e.g. software, downloads, ebooks),
  • Physical products,
  • Services,
  • Bookings (e.g. for appointments, or anything else that can be booked),
  • Subscriptions,
  • Customizations (e.g. additional customizations on top of your product listings), and more

How to take your Brick-and-Mortar business online with WordPress

STEP 1. Getting a Domain Name and Web Hosting

While creating a website we’re essentially going to need two things;

  • Domain name- it is your website’s unique address.
  • Web hosting- it provides storage space and access to websites. A computer that stores your websites and serves them to whoever wants to visit them.

We at CgColors provide affordable web hosting and reliability.

To begin with, you just need to go to CgColors.com and get started.

The next step is all about picking a domain name for your new online store.

Once you make your domain choice you can finalize the setup and pay the initial hosting fee.

Wow! You’ve just got yourself a domain name and a hosting plan to go along.

STEP 2. Installation of WordPress

The next step would be the start of your journey with WordPress- you’ll now be installing WordPress on your account.

It sounds a bit complex but it isn’t. All you have to do is to contact us and get started and we’ll guide you through installing WordPress.

The next would be turning that blank WordPress into a fully functional e-commerce store.

STEP 3. Setting up a business email

We’ll next set up a business email for you and get you up and running with a professional business email. Setting up an email will make things work easier for you.

STEP 4. Designing and building your website

Once you get in touch with CgColors we will get you set up with a professional e-commerce website on the most popular and reliable CMS, WordPress.

We specialize in designing and building WordPress websites with WooCommerce. With WordPress, there are no limits. It can grow and get extended in terms of its functionality. You need to know that search engines love WordPress.

Our focus when building a website is to ensure that it’s ready to perform well in search so people can find your business. This ultimately leads to more traffic, leads, and potential clients.

STEP 5. Testing and optimizing

Before any of our e-commerce websites go live, we work together to fully test and optimize the checkout process. This is essential to ensure a smooth and simple user experience, especially for those new online customers.

STEP 6. Launching!

Your new e-commerce site is now live! and it is time to start selling. In the current pandemic situation, it is important to expand your brick-and-mortar business online making it more visible and accessible for your customers is crucial.

Why WordPress is the right platform?

You should know why WordPress is the right platform.

  1. WordPress is free

    Free sounds good, you may want to buy a theme instead of using a free one to change the way your website looks, but the WordPress CMS costs nothing to download. We will make every step easy for you.
  2. WordPress is easy to use

    It gives a five minutes installation and setup guides to walk you through the process. It really is easy to get it set up and running.
  3. Vast support community

    Thirty percent of the websites run on WordPress and have a 60% share of the CMS market. If you have a problem or a question there’s always an answer waiting for you in the WordPress support or developer forums.
  4. Thousands of plugins

    Once you have chosen your web host, and theme and have set up the basics of your site, there are thousands of plugins you can use to make your site work exactly the way you want it to. If you want it to load faster, backup automatically, or optimize your blog posts for better search results there are plugins for that.

You can embed podcasts, videos, and slideshows on your site with the right plugins because WordPress supports multimedia content as well.

Are you ready to start selling online?

We at CgColors specialize in WordPress and WooCommerce which is one of the best eCommerce platforms available. Get in touch to discuss your store requirements and receive our expert advice.

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