In this mobile era, smart phones are on an ascent towards the summit of e-marketing. The current metrics report that almost 47% of the emails are being opened on mobile phones. The mobile users are multitudinous in comparison to the desktop users. Undoubtedly it is the portable nature of the mobile phone which makes it the most convenient medium. As mobile users are more in number thus if the services provided are not mobile-friendly then the company shall lose a large number of valuable users.
Here are a few other inarguable points that can show the importance of responsive email templates.
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Customized layouts: Thus responsive email designs or templates are being adapted in almost every business. Although emails can be opened comfortably on a small screen now, however, it was different a decade back. Shrinked to small fonts, disrupted layouts, and tapered columns, mobile emails were pretty much unusable. Thus the responsive email templates are replacing these traditional technologies. Responsive Email design comprises media queries, images, and layouts, making a customized copy for emails that can be opened on both mobile phones as well as desktops. It exhibits high-end flexibility to customize layouts to display contents easily without much scrolling.
Chances of lead conversion: With the constant use of smartphones, it becomes more convenient to check emails via responsive email designs. Consequently, with a better user experience, the chances of lead conversion become higher.
Updated with the latest emails: One can easily remain updated about the latest incoming emails. With an increased opening rate of our smartphones, we can keep a track of every email. Bringing exclusive offers, Responsive email templates leverage E-mail marketing.
Instant user engagement: Knowing about the preferences of the customers allows you to form an idea of how to proceed with the email promotions. One should notice those who are being adopted hastily so that one can respond properly. Larger fonts, larger images. Or one-column layouts should be incorporated to improve the performance of email.
Time and Money saving: With Responsive mobile email templates, you will no longer need to spend extra time and money buying separate templates for different devices. Simply, because one single Responsive email design can fit on all devices. Thus, the time saved can be used to spend on qualitative content and subject line. Businesses should thus embrace this new technology to run seamlessly in this competitive e-commerce market. With the progress of time, we can all assess the coherence of this technology in the long run.
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