The visual appeal and ease of navigation of an E-commerce store are the first things users notice when they visit. Slow-loading pages and distorted images may cause you to lose potential customers.
Hence, each component of your Shopify store’s design, no matter how minor, plays a critical role in preserving the confidence of visitors and transforming them into clients. Throughout the process of Shopify development, incorporating reviews and analyzing statistics to fine-tune your web store’s design can significantly elevate your conversion rates.
By paying attention to even the smallest details of your Shopify store design and using data-driven approaches to improve it, you can boost conversions and improve the overall performance of your online store.
Why should you prioritize website design for your Shopify store?
The design of your Shopify store’s website holds significant importance and can impact your business in numerous ways. Here are several advantages that a thoughtfully crafted website can offer to your Shopify enterprise:
- Showcase the fundamental values and reliability of your business.
- Reflect the brand image and impression of your products through your online store.
- Shape the customers’ perception and engagement with your store.
- Establish a strong and comprehensive digital presence for your brand.
- Boost the visibility of your brand among your current and potential customers
6 Different approaches to improve the design of your Shopify store:
1. Leverage the power of visuals on your website.
When building your Shopify website, maximizing the impact of visuals on your website is crucial. As an online business owner, providing your customers with comprehensive information about your products is crucial, and visuals are an effective way to achieve this. You can hire Shopify designer , who can help you make the most of the visuals on your site, and also create an attractive and user-friendly website that showcases your products in the best possible light and helps you stand out from the competition.
Studies have found that photos (40%), color (39%), and videos (21%) are the most compelling elements for customers. Therefore, it is advisable to distribute your resources, time, and finances efficiently in every aspect.
When it comes to showcasing your products, high-quality photos are a must. Carousels are an effective way to showcase your products from various perspectives and settings, enabling customers to have a better understanding of what you offer. However, you should be mindful of the photo size to avoid impacting your website’s loading speed.
Ensure that your visuals align with your Shopify store’s overall design, including the layout, color palette, and font typeface.
In addition to photos, incorporating videos into your website can increase engagement. Studies have indicated that customers tend to spend 88% more viewing time on sites that have videos.
2. Present the business’s value proposition clearly.
To make your Shopify store more appealing to customers and retain their interest, it’s crucial to work with a skilled Shopify web designer who can incorporate your business’s value proposition into your website design. A value proposition is a statement that highlights the unique selling points of your business and what sets it apart from competitors. By featuring your value proposition prominently on your Shopify store, you can communicate your brand’s value and build customer trust and loyalty.
What exactly is a value proposition?
A value proposition is the first thing customers see at the top of your website, whether it’s text or an image. It’s the most crucial factor in determining whether customers will continue scrolling down or not.
When crafting your value proposition’s content, ensure that you include all necessary information concisely and succinctly. You can use a simple but meaningful headline to showcase your Shopify business’s brand and briefly mention your products’ strengths and key features, such as safety, reliability, and professional approval.
Some Shopify businesses may have a more extended value proposition section, including messages about customer support or statistics to highlight their brand and products.
The design of your value proposition should complement the content and reflect your business’s mood and tone. Check out our previous tips on visuals for more information.
The design should match the content and your business type. For instance, if you’re a fashion-focused Shopify business, the design should be chic and colorful. In contrast, an interior design store that aims for simplicity and a modern look should have a minimalistic value proposition.
3. Use general and specific categories
One of the top design tips for Shopify is to incorporate menus that feature both general and specific categories. For instance, you could have a main category for “men’s footwear” that includes a drop-down submenu with more specific options such as “moccasins,” “sneakers,” and so on. It’s a smart strategy to differentiate by gender, age, and style because it enhances the user experience.
Another design tip for a successful Shopify store is to integrate a price category filter. Customers are more likely to buy from a store that has clear pricing categories. This feature will enable shoppers to filter products based on their price range and find what they are looking for quickly. It also helps avoid confusion and frustration that may arise from not having clear pricing categories. By incorporating this feature, you will be improving your customer experience and increasing the chances of sales.
When it comes to colors, brands, and other parameters, it’s best to use them as filters for product searches or within the categories themselves. For example, within the “moccasins” subcategory, filters for various materials like leather and suede, as well as colors like blue, red, or white, would be highly beneficial for customers. These filters can greatly assist consumers in finding the products they desire.
4. To elevate loading speed compress images and remove unnecessary widgets
The loading speed of an e-commerce website has a direct impact on several key metrics such as bounce rates, conversion rates, and cart abandonment rates. It’s imperative to reduce the loading speed on Shopify and other similar platforms since studies show that every additional second of load time decreases conversions by at least 7%. Additionally, faster-loading sites receive better positioning in Google’s search engine results pages. Top e-commerce marketplaces like Amazon and Zappos load in less than a second, and it’s a well-known fact that time is money.
To improve loading speed in Shopify, there are some best practices that you can follow. One is to adjust the dimensions of your images to the size displayed, which can reduce their file size by up to 50%. You can also compress them using a specific tool. Additionally, you can install a plugin or widget to regulate the loading of images and other elements. Lastly, eliminate useless widgets or elements that do not contribute anything to the user experience as they tend to slow down loading times and impact the simplicity of the theme design, which is crucial for success.
5. Ensure your Shopify store is fully optimized to be accessed through mobile devices.
The usage of mobile devices for browsing has surged in recent times. In the present scenario, users prefer accessing social media, websites, applications, online tools, and e-commerce stores via their smartphones. Consequently, it becomes crucial to take mobile optimization into account during the development of Shopify websites.
To ensure effective mobile optimization, it is important to avoid certain common mistakes such as having misaligned or distorted buttons on the mobile view, not placing the “add to cart” button above the fold on the product pages, a menu section that covers half a page or more, distorted images with incorrect dimensions, and tiny texts with illegible font sizes.
6. Utilize the alternatives of Buy Now Pay Later.
Nowadays, Buy Now Pay Later (BNPL) options have become one of the most popular payment methods for individuals looking to purchase items online or in physical stores. This payment option allows customers to buy goods even with a limited budget by enabling them to make payments in installments over a specified period or at a later time.
Integrating BNPL into their payment options allows businesses to offer their customers a more flexible payment method that meets their needs.A Shopify app developer can assist you in adding BNPL as a feature to your website using applications such as Afterpay, Shop Pay, Clearpay, and many more.
The Bottom Line
It’s essential for Shopify store owners to prioritize website design, particularly for those who are just beginning. To maximize business growth, you can utilize various methods depending on your customer group and business type, and a skilled Shopify theme developer can guide you in creating a visually appealing website that helps attract more customers and boost sales.
We have outlined 6 effective website design tips that can enhance your Shopify store. By implementing these tips, we hope you can boost sales and take your business to the next level.
If you’re seeking a Shopify website development agency that’s committed to providing customized solutions to help your business stand out, CGColors is the ideal choice. Their team of experienced Shopify designers and developers provides a comprehensive range of services that creates visually appealing and user-friendly websites to cater to your specific needs, resulting in increased traffic and sales. With their unparalleled expertise and dedication, CGColors is the go-to agency for any business looking to establish a strong online presence and achieve long-term success.