Designing housekeeping website seems a very challenging task but it can go down well if you know the do’s and don’ts. An excellent housekeeping website is should contain stunning images, graphics and texts to captivate the customers. It essential to be very careful when designing, as one or two mistakes can spoil it. Here are some important things to take note of.
- Make a website structure and hierarchy
- Create separate pages for every service
- Take care of branding and user trust
- Post blog weekly
- Target only local audience
- Submit your site to local directories only
- Get business license and certifications
1. Make a Website Structure and Hierarchy
Website structure is arguably the most important part of a housekeeping website. Immediately a Customer lands on the home page, or any of the product pages, it is important that your website structure should immediately lead him to the next option.
It is also relevant to define the structure of your site, whether HTML or CSS.
2. Create separate page for every service
It is also very germane to create separate page for every service. Having a separate page for every service gives you an opportunity to cover all the aspect of individual service without the pressure of covering all on a single page where user might not get the complete information about service they are interested. Also, you will be able to target more single service focused keywords on that page.
3. Take care of branding & User Trust
You should also ensure to take adequate care of your branding & User Trust
a). Add certificates
Adding certificates to your housekeeping will keep you, your customers and your site protected. These Digital certificates have immense benefits as your visitors to your site will then be able to read them. These Certificates are usually obtained from trusted third parties known as Certificate Authorities.
b). Add clients feedback or testimonials
It is important to include a slot for clients’ feedback or testimonials. This would allow intended customers to trust the products better.
c). Add security seal & terms-condition page
A Security seal is very significant and a page for the terms and conditions. There should be a box where the visitors can click to agree or disagree to the terms and conditions.
d). Add Yelp, Google, Facebook reviews in website
Adding Yelp, Google and Facebook reviews is also very relevant. These reviews tend to woo more visitors to the website.
4. Post blog weekly and promote on Social Media
Post blog weekly and promoting the Social Media is a sure way to attract traffic to the website. Join relevant groups and social media and share the blogs about your services.
5. Target local audience
Social Media, Pay-per-click, Search Engine Optimization should be used to targeting local audience. Find people/businesses on social media who are near to your or you can provide service to them. Start the friendly conversation, meet them on weekend in meetup, introduce yourself and your business without being a over enthusiastic sales person.
As your local you know what exactly people might search for the service or keyword + location, give those input to your PPC management company or PPC expert.
Ask your SEO expert to target the local as this will make their job easy and you will have better ROI. Get on the phone with local magazines, friends and family who have their blog and ask a favor if they can write a small blog about how good your services are or just mention about your business anywhere in their blog.
6. Submit your website to local directory sites like yelp, yellowpages Google map, local.com etc.
Submitting your website to Local Directory sites like Yelp, Yellowpages, and Google map, Local.com can be of immense help.
7. Before starting marketing your website design
SEO, PPC and SMO would be much fruitful if you don’t have an impressive website. So, its always recommended to have a mobile friendly website before jumping into SEO, PPC and SMO. CGColors can help you big as we are leader in housekeeping website design.
8. Add user benefits above the fold
Adding user benefits above the fold is very important while designing housekeeping website as many people leave the site before scrolling down so always show them key benefits above the fold and grab their attention.
9. Prefer relevant domain name and fast hosting
A domain name that is relevant to the business is always preferred as it gives you better chance to rank in search results as you possibly be competing with companies like Yelp, Angie’sList and Homeadvisor.
www.xyzcarpetcleaning.com (Here xyz is your brand name)
You can add your city or service area name in your domain name like www.evercleannorthwestseattle.com (everclean is the brand name northwest, Seattle is a target location)
Also, hosting should be done fast to ensure efficiency. (We are writing another blog post about how to use optimize Yelp, Angie’sList and Homeadvisor profiles – Subscribe to our blog now)
10. Get a mobile friendly website
Page load time is very critical for your housekeeping business as many people are going mobile to find local housekeeping services providers as mobile results are heavily focused on local searches. So, its very important to have mobile friendly website.
11. Content should be unique and interesting
Content should be Unique as nobody wants to read the same thing over and over. Your content should keep user interested in your service and give the complete overview about you and your service, why are you good at your work and what makes you different from your competitors.
Having a housekeeping website would help boost your housekeeping business, but this is only possible if you do it the right way. This blog topics would serve as a guideline to help ensure you achieve the most out of it.