{"id":11200,"date":"2022-07-04T17:03:43","date_gmt":"2022-07-04T17:03:43","guid":{"rendered":"https:\/\/www.cgcolors.com\/blog\/"},"modified":"2023-11-14T17:33:11","modified_gmt":"2023-11-14T17:33:11","slug":"how-to-optimize-your-shopify-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.cgcolors.com\/blog\/how-to-optimize-your-shopify-conversion-rate","title":{"rendered":"How to Optimize Your Shopify Conversion rate?"},"content":{"rendered":"

How can you stand ahead with millions of sellers selling similar products in online stores? Well, this can only be possible if there is any uniqueness in your online store.\u00a0<\/span><\/p>

Your online Shopify store is the face of your business which talks to your customers on your behalf. So don’t lose any chance to make the customer journey easier, shorter, and more enjoyable.\u00a0\u00a0<\/span><\/p>\r\n

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Shopify is the best platform for small to medium businesses<\/span><\/a>. According to<\/span> Statista<\/span><\/a>, Shopify generated around 4.6 billion U.S dollars in 2021, and its total revenue is increasing by over four billion since 2015. You must be thinking about how I can optimize my <\/span>Shopify conversion rate<\/b> to increase the revenue.<\/span><\/p>\r\n

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There are various proven methods through which you can easily convert leads into new customers and retain the old ones. This blog will cover all such strategies. By implementing them, you can take your Shopify store to its deserving heights.<\/span><\/p>

Without further delay let\u2019s dive deep into those actionable tips to understand how to improve conversion rate Shopify.<\/span><\/p>

Top 10 Proven Steps to Improve Shopify Conversion Rate<\/b><\/h2>\r\n

1. Effective CTA Placement<\/b><\/h3>\r\n

CTA (Call To Action) is the next step the shop owner wants the customer to take to process towards making sales. A compelling CTA motivates customers to take that action and complete the purchase resulting in a <\/span>good conversion rate Shopify<\/b>.\u00a0<\/span><\/p>

Most common CTAs are- Buy Now, Click Here, More Details, Continue to Buy, Add to Cart, etc. Don’t add too much CTA, but you must add one or two above the fold. This CTA placement immediately catches visitors’ attention, which is always good for conversions. Visitors want to grab information quickly; hence if you put CTA above the fold, it will get easily noticed.\u00a0<\/span><\/p>

For example, look at the home page of a website designed by the CGCOLOURS team. This CTA will get a maximum click as it is quickly noticed as soon as one lands on this page.<\/span><\/p>\r\n

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2. Testimonials, Reviews, and Awards<\/b><\/h3>\r\n

According to Search Engine Land, almost <\/span>88% <\/span><\/a>of consumers buy products after reading online reviews and ratings. There are 100 + options available to customers to buy any product. So how they differentiate them, the answer is based on high ratings, reviews, and testimonials. Hence don’t forget to add reviews, testimonials, and badges to your homepage under the banner. It will help build trust in your product and increase credibility.\u00a0<\/span><\/p>\r\n

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Check out the review by a client on the CGCOLORS website.\u00a0<\/span><\/p>\r\n

3. Using FOMO Marketing<\/b><\/h3>\r\n

FOMO (Fear Of Missing Out) is one of the effective ways to increase <\/span>Shopify conversion rate<\/b>. It is a marketing strategy that affects visitors’ psychology and motivates them to take fast action.\u00a0<\/span><\/p>

Basically, FOMO triggers the audience’s innate fear of missing out on the opportunity to take action. Such as buying products during a limited sale period, many customers feel that the sale will end, and it’s better to buy the product at a discount during the sale.\u00a0<\/span><\/p>

According to <\/span>strategy Online<\/span><\/a>, 60% of millennials make reactive purchases because of FOMO. Moreover, more than half of the people using social media suffer from FOMO by looking at the offer and discount ads. Let’s see some of the examples of FOMO.<\/span><\/p>\r\n

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4. Remarketing & Retargeting<\/b><\/h3>\r\n

Remarketing or automated emails are one of the proven advertising techniques which surely improve your <\/span>Shopify conversion rate<\/b>. It is for those people who have once visited your online store. Through these techniques, you can retarget them and encourage them to take some action.\u00a0<\/span><\/p>

Moreover, remarketing is an excellent way to retarget the abandoned cart users and encourage them smartly to complete the buying by making payments.\u00a0\u00a0<\/span><\/p>

There are several platforms and tools to achieve retargeting and remarketing. Using these tools, you can customize ads and promotions as per your customer’s needs. Some of the top tools are-<\/span><\/p>

Top Remarketing Tools<\/b><\/p>\r\n