{"id":3973,"date":"2015-07-14T13:23:17","date_gmt":"2015-07-14T13:23:17","guid":{"rendered":"https:\/\/www.cgcolors.com\/?p=3973"},"modified":"2021-09-07T09:42:03","modified_gmt":"2021-09-07T09:42:03","slug":"link-building-is-the-most-confusing-googles-ranking-factor-case-study","status":"publish","type":"post","link":"https:\/\/www.cgcolors.com\/blog\/link-building-is-the-most-confusing-googles-ranking-factor-case-study","title":{"rendered":"Link Building is the most confusing Google\u2019s ranking factor: Case study"},"content":{"rendered":"

Link building is a powerful ranking factor and we all know that Google gives priority to dofollow backlinks only. But it is seems like that Google has now started considering many dofollow link building techniques as spam and tells to make nofollow them. Are you confused that how to get ranking by using backlinks without indulge into any spamming? Yes it is very confusing. Let\u2019s try to understand what type of back links are spam in front of Google.\r\n<\/p>

\r\nAlso Read: List of Latest Google Analytics\u2019 Spam Referral Sites<\/a><\/strong>\r\n<\/p>

\r\n

Forum Links are considered as spam, make them nofollow <\/strong><\/h2>\r\n

\r\nForum is the best place to share your blog but now Google is considering them as spam but you can still put your link on high relevant content with nofollow tag. Avoid link in your profile and in signature box. Most of post on the forum are small and doesn’t clearly and completely cover the topic and people use this as a cheap trick to get backlinks. This is one of the reason behind Google’s decision of not giving value to dofollow links on forums.\r\n<\/p>

\r\n\"Forum\r\n<\/p>\r\n

Google Considers Press Release Links as paid Link <\/strong><\/h2>\r\n

\r\nGoogle considers Press Release links as paid links. According to Google webmaster guideline paid links should be nofollow otherwise Google can penalize your site. Press Release sites are also bad for back links, Google consider it as spam if it is dofollow.\r\n<\/p>

\r\n\"Press\r\n<\/p>\r\n

Use nofollow in Guest Blogging \u2013 John Mueller<\/strong><\/h2>

\r\nLow quality guest blogs and blogs targeted to create backlinks only are considered as spam by Google. John Mueller said that nofollow your guest blog back links especially back links in author bio.\r\n<\/p>

\r\n\"Guest\r\n<\/p>\r\n

Footer Links on Client\u2019s site should be nofollow \u2013 John Mueller<\/strong><\/h2>

\r\nFirst, Google gives less priority to footer links in ranking and second thing is, creating footer links on client’s website is considered as spam by Google.\r\n<\/p>

\r\n\"Spammy\r\n<\/p>\r\n

Links in widgets is considered as spam \u2013 Matt Cutts<\/strong><\/h2>

\r\nExternal links like Plugin links, traffic\/visitor & social embedded widgets are considered as spam by Google.\r\n<\/p>

\r\n\"Widget\r\n<\/p>\r\n

Keyword with link in blog comment is spam, use author name – Matt Cutts<\/strong><\/h2>

\r\nPeople are still using keyword instead author name in blog comment. Now days almost all blog sites use nofollow in comments such as Disqus & WordPress.\r\n<\/p>

\r\n\"Blog\r\n<\/p>\r\n

Article Directory are considered as spam \u2013 Matt Cutts<\/strong><\/h2>

\r\nThere was the time people were very fond of article directory sites to get as many backlinks as possible, but its not the case now. Google has stopped giving priority to sites with 1000s of backlinks from article directories but it can surely help people finding your content.\r\n<\/p>

\r\n\"Article\r\n<\/p>\r\n

UGC (User Generated Content) can put you in trouble \u2013 Google<\/strong><\/h2>

\r\n

User-generated content (UGC) is defined as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, and other forms of media that was created by users of an online system or service, often made available via social media websites – Wikipedia<\/a><\/blockquote>\r\nCheck Detail – Back links through UGC is spam, Mozilla penalty<\/a>\r\n<\/p>

\r\nCheck Google Help for User-generated spam<\/a>\r\n<\/p>

\r\n\"User-generated\r\n<\/p>\r\n

Ask for back link is spam \u2013 Google<\/strong><\/h2>

\r\nCheck Detail – Don’t ask for link – Google<\/a>\r\n<\/p>

\r\n\"Google\r\n<\/p>

\r\nAlthough Google further explain it, that you can ask for link but it shouldn\u2019t against Google\u2019s guideline.\r\n<\/p>

\r\nCheck Detail here – Don’t Ask for Links That Violate Our Guidelines<\/a>\r\n<\/p>\r\n

Moz link building spam techniques list<\/strong><\/h2>

\r\nCheck Detail – 17 Types of links spam – Moz<\/a>\r\n<\/p>

\r\n\"Moz\r\n<\/p>\r\n

Check bad links techniques suggested by webmaster<\/strong><\/h2>

\r\nCheck link here – Google Webmaster – Bad link building techniques<\/a>\r\n<\/p>

\r\n\"Webmaster\r\n<\/p>

\r\nWe have discussed about bad links techniques; fact is almost all back link techniques are considered as spam so how to get rank by using link building.\r\n<\/p>

\r\nGoogle Says\u2026Make your back links nofollow if you really want to safe your website by Google penalties.\r\n<\/p>\r\n

Nofollow links can\u2019t down Google trust.<\/strong><\/h2>

\r\nGoogle says- use nofollow for untrusted and low quality sites but it doesn’t mean that Google reduces trust value for nofollow links.\r\n<\/p>

\r\nCheck detail – No Nofollow Linking Penalty – John Mueller<\/a>\r\n<\/p>

\r\n\"No\r\n<\/p>\r\n

Now what you say about this\u2026<\/strong><\/h2>

\r\nGoogle can penalize your site if you are creating lots of nofollow back links. So be careful, even nofollow links are sensitive as dofollow links.\r\n<\/p>

\r\nCheck detail – nofollow back links in huge scale are spam<\/a>\r\n<\/p>

\r\n\"No\r\n<\/p>

\r\nSo link building is not an easy work. Large scale of nofollow links also a bad idea. Hehehe\u2026 Now confusion has become big.\r\n<\/p>

\r\nNow the question is same\u2026 how to rank your website by using link building<\/strong>\u2026\r\n<\/p>

\r\nAlso Read: Advance Way to Link Building without any spamming<\/a><\/strong>\r\n<\/p>\r\n

Check some link building tips<\/strong><\/h2>\r\n
    \r\n \t
  1. Follow Google webmaster Guideline<\/li>\r\n \t
  2. Sites which are only made for link building (dofollow) are spamming sites even high Page Rank sites, avoid them.\r\nExample<\/strong> – Directory, Bookmarking, Article submission sites<\/li>\r\n \t
  3. Check quality, relevancy and popularity before link building.\r\nExample<\/strong> \u2013 If you are running a website of yoga institute then make links on quality or popular yoga websites.<\/li>\r\n \t
  4. Just search site name on SERP and find out the site has penalized or not.<\/li>\r\n \t
  5. The Domain Authority (DA) should be 40+ (check this in OSE MOZ Tool<\/a>)<\/li>\r\n \t
  6. Create links on only those pages which have minimum 300 words.<\/li>\r\n \t
  7. Create links on relevant country website.<\/li>\r\n \t
  8. Create links on relevant language website.\r\nExample \u2013 <\/strong>If your website is in English language only then you should create links from sites which are in English.<\/li>\r\n \t
  9. Make some links with brand name and go slowly and regularly. Check link – Building a Good Link Profile<\/a>

    \"Brand<\/p><\/li>\r\n \t

  10. Make only 1-2 links in one guest blog which should be natural (not service page, not promotional page)<\/li>\r\n \t
  11. Mostly natural links can be made for business website blog because blog has good content and great information so put call to action in your blog.<\/li>\r\n \t
  12. You can easily get rank for a blog because it has proper content, has long tail keyword and in-depth knowledge so do content marketing with great information.<\/li>\r\n \t
  13. Make Links for helping users (Natural Link)<\/li>\r\n \t
  14. Use author name not keyword in blog comment and mention your blog link if it has good info about the blog topic.<\/li>\r\n \t
  15. Avoid forum signature links<\/li>\r\n \t
  16. Do guest blogging only on popular and highly relevant site. (niche)\r\nExample<\/strong> – post tech news on technology site (ex. \u2013 Techcrunch.com, mashable.com)\r\nLink should be highly relevant otherwise use nofollow.<\/li>\r\n \t
  17. Don\u2019t create links with same anchor text.<\/li>\r\n \t
  18. Check some tips suggested by Kissmetrics<\/a>\r\n\t

    \r\n\"kissmetrics<\/p><\/li>\r\n \t

  19. Don\u2019t optimize your anchor text – Neil Patel\r\n<\/strong>check detail – anchor tag optimization<\/a>\r\n

    \r\n\"Anchor<\/p><\/li>\r\n<\/ol>\r\n

    \r\nIf you will follow all link building tips, I think you can\u2019t get much back links easily. Big Brands also penalized by Google due to link building..\r\nCheck top 10 Brand Penalized by Google<\/a>\r\n<\/p>

    \r\nNow you have understood that what is the role of link building in SEO, Negative or Positive?\r\n<\/p>\r\n

    Best Solution is to get ranking – Work on other SEO ranking factors\u2026<\/strong><\/h2>\r\n

    1. Nofollow Links is not a bad idea.<\/h3>\r\n