{"id":7742,"date":"2020-11-11T00:50:51","date_gmt":"2020-11-11T05:50:51","guid":{"rendered":"https:\/\/www.cgcolors.com\/?p=7742"},"modified":"2022-10-18T16:54:35","modified_gmt":"2022-10-18T16:54:35","slug":"10-ways-to-make-offers-that-your-customers-love","status":"publish","type":"post","link":"https:\/\/www.cgcolors.com\/blog\/10-ways-to-make-offers-that-your-customers-love","title":{"rendered":"10 ways to make offers that your customers love"},"content":{"rendered":"\r\n

Running out of eCommerce promotion ideas?<\/p>\r\n

You\u2019re just going to discover what could be the perfect solution.\u00a0In this guide, we\u2019re going to offer 10 types of sales promotions you can run to help drive more sales for your business.<\/p>\r\n

Are you ready to sell more and earn more?<\/b><\/p>\r\n

Let\u2019s get started\u2026<\/p>\r\n

1. Abandoned cart discount offers<\/h2>\r\n

One of the leading\u00a0reasons customers abandon their shopping cart\u00a0is because of unexpected additional costs, such as taxes, shipping, or other fees. There is however a way to get those potential customers back through abandoned cart recovery<\/a>.\u00a0Offering a discount to customers that have abandoned carts directly solves this problem and gives you a good chance of recovering the sale.<\/p>\r\n

This is the process of sending visitors a notification that reminds them they haven\u2019t completed their purchase. And if you include a valuable offer with your notification, you can quickly get them back to finish checking out.\u00a0<\/p>\r\n

Let\u2019s have a look at this example of an abandoned cart discount offer.<\/p>\r\n

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2. Buy X and get Y free<\/h2>\r\n

It\u2019s a challenge to build trust with site visitors so that they believe in the quality of your products. But this is easily overcome by offering free product samples to put their mind at ease.\u00a0<\/p>\r\n

You could charge a small fee for shipping only or even offer a complimentary freebie alongside a purchase, to get it in as many hands as possible.<\/p>\r\n

This idea is best used for small or perishable goods that run out quickly. As it prompts the customer to head back to your website to restock.<\/p>\r\n

Take a look at how this company offers free sample gifts with customer purchases.<\/p>\r\n

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3. Buy X and get 50% off on Y<\/h2>\r\n

One more popular way to offer discounts is through percentage-based discounts. This can include smaller incentive percentages like 5% or 10% off, larger discounts to really drive sales like 20% and 25%, or significant percentages like 50%+ to liquidate merchandise that\u2019s old or isn\u2019t moving. You can also easily apply these discounts to multiple collections, or products or offer them based on a specific purchase, like “Buy two sneakers, get 50% off any sweater.”<\/p>\r\n

Let\u2019s take a look at this example from Cherokee<\/p>\r\n

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4. Run Flash Sales<\/h2>\r\n

Flash sales are promotions run within a certain time period that includes a high-value offer potential customers will find irresistible. These sales promotions could be a high-ticket item at a significant discount, product bundles, or even trending seasonal products.<\/p>\r\n

The time-limits of a flash promotion are often combined with limited stock to create a sense of urgency that entices people to buy. This links into our emotional impulse to buy for\u00a0fear of missing out\u00a0(FOMO).<\/p>\r\n

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5. Cross Sell<\/h2>\r\n

The first thing you need to know is: Cross-selling and upselling are huge opportunities because you\u2019re selling to existing customers who already like and trust you.<\/p>\r\n

Cross-selling is a great promotion idea for eCommerce stores<\/a><\/strong> to boost order values. It works by offering customers who are already ready to make a purchase, complementary products.<\/p>\r\n

A strategic way to do this is to offer exclusive products customers can only get when they buy a specific item. This makes the offer scarce and will entice customers to take advantage of it for fear of missing out.<\/p>\r\n

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This type of cross-selling works best when you sell a product that complements many other items in your inventory, such as related accessories. You can highlight these \u201cextras\u201d with your shoppers.<\/p>\r\n

6. Up Sell<\/h2>\r\n

Upsell,\u00a0on the other hand, is designed to get a customer to spend more money on the same thing. For example, if you\u2019re purchasing a PC, you might want to buy extra storage space on the hard drive or a more advanced graphics card. You\u2019re still purchasing the main item in question, just with augmented features.<\/p>\r\n

Here\u2019s a quick look at real-world example. The Dollar Shave Club sends the automated email below after people browse their razors online.<\/p>\r\n

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It upsells by showing upgraded and more expensive versions of the same item they had originally browsed. And it\u2019s no surprise they\u2019re all more than one dollar!<\/p>\r\n

7. Affiliate Offer<\/h2>\r\n

Affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation. This performance-based opportunity can become an important part of your business by getting you a healthy income.<\/p>\r\n

Affiliate offers are most definitely profitable. With names such as Amazon and Shopify<\/a> offering great affiliate programs, there\u2019s a lot of potential for affiliate marketers and brands.<\/p>\r\n

Other benefits include:<\/h3>\r\n