M2polymer is an environmental industry expert in the use of super absorbent polymers for solidification and stabilization of industrial and hazardous wastes.
They faced a challenging digital marketing landscape characterized by previous campaigns that failed to reach the right audience and lacked a scalable growth strategy. This case study details their journey of starting from scratch, implementing data-driven strategies, and ultimately achieving remarkable results.
We began by investing time in understanding their product and identifying their target audience. We used SEMrush for keyword research, Google Audience Planner for audience selection, and Google Trends to ensure their chosen keywords were both relevant and on an upward trend.
Throughout the campaign journey, we encountered significant challenges. High Cost-Per-Click (CPC) and low conversion rates initially hindered their Return on Investment (ROI).
To address these challenges, we implemented strategic changes. We reevaluated their keyword strategy, reallocating their budget to focus on search and youtube campaigns more than performance max as it is more suited for B2C brands.
To address the diverse needs of their client, M² Polymer designed three distinct campaign sets:
The efforts undertaken by M² Polymer yielded impressive results. They achieved a notable reduction in CPC and a substantial increase in conversions. Their ads also became more visible to potential customers.