Most ecommerce stores can get traffic. The challenge is getting traffic that converts at a cost that keeps the business profitable. Broad campaigns, unoptimized product feeds, and poor campaign structure burn ad budgets without producing the ROAS needed to grow.
CGColors builds ecommerce PPC around your actual product catalog and margins. We start with Google Merchant Center, fix feed issues that silently kill Shopping performance, structure campaigns by product priority and margin tier, and layer in dynamic remarketing for shoppers who left without buying. Every decision is made with revenue per ad dollar as the primary measure.
Ecommerce campaigns run on product-level economics. Your cost per acquisition must stay below your margin. A disapproved product listing in Merchant Center removes your inventory from Shopping entirely. Performance Max can over-index on your top ten bestsellers while ignoring hundreds of other profitable SKUs. And seasonal demand shifts require active campaign adjustments weekly, not monthly.
Every practice hits the same wall. The SEO plan calls for twenty pages of clinical content. The physicians who could write it authoritatively bill several hundred dollars an hour and have no free evenings. The writers who have time have never treated a patient. And the tool that produces a … Read More “Who Should Write Your Medical Content: Doctors, Writers, or AI?”
Most medical practice websites treat provider bios as an obligation. A headshot, three sentences about where the doctor went to school, maybe a line about enjoying hiking. Published once, never touched again.That page is doing two jobs badly. It is the page prospective patients visit most often before calling, and … Read More “Physician Bios Are a Ranking Asset: Building E-E-A-T Signals Page by Page”
A practice calls its agency in a panic. Organic traffic is down forty percent. Something is broken. Fire someone.Then you open Search Console and the picture makes no sense. Impressions are up. Average position improved. The rankings did not move, or they got better. Only the clicks collapsed.That shape is … Read More “Traffic Dropped but Rankings Held: Diagnosing AI Overview Losses on a Medical Site”
