Electricians serve two completely different buyers: the homeowner whose power just failed who needs help within the hour, and the client planning a panel upgrade or EV charger who will research and call when ready. Running one campaign for both sets bids at the wrong level and delivers the wrong message to everyone.
CGColors builds electrician PPC campaigns that separate emergency traffic from planned high-ticket work so every campaign speaks to the right buyer at the right moment. We apply aggressive negative keyword strategies to block DIY searchers, parts buyers, and job seekers from consuming your budget. As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Local Service Ads, Bing, and Meta to reach electrical customers wherever they make their hiring decisions.
Electrical searches split across three different intents: emergency repairs, planned upgrades, and commercial contract work. A single campaign built for all three produces weak results across all of them.
Testimonials and before-and-after photos are the highest-converting assets a medical practice can publish. A prospective patient reading clinical copy is evaluating claims. A prospective patient watching someone describe the same problem they have is evaluating a decision. They are also the fastest route to a federal penalty, and the practices … Read More “Patient Testimonials and Before/After Photos: What HIPAA and Your State Board Actually Allow”
Most medical practices sit at one of two broken extremes. Some never ask for reviews at all, convinced that HIPAA forbids it, and watch their Google profile fill up with the rare angry patient who reviews unprompted. Others bolt on a review tool their software vendor upsold them, blast every … Read More “HIPAA-Compliant Ways to Ask Patients for Google Reviews”
The standard PPC playbook is the same in every industry. Drive traffic, pixel every visitor, retarget the ones who did not convert, build lookalike audiences from your customer list, and let the algorithm find more people like them. It works for e-commerce, SaaS, home services, everything.Healthcare marketers open that playbook … Read More “The Retargeting Ban: Why Healthcare Marketers Can’t Use the PPC Playbook Everyone Else Uses”
