When franchise locations run separate campaigns and bid on the same branded keywords, they enter the same Google auction as competing advertisers. Google does not recognize them as one business. Bid prices inflate, budget burns, and cost per lead rises across the entire network.
CGColors solves the structural problem first. We map territories, consolidate brand keyword ownership at the franchisor level, and build location-specific campaigns with precise geo-targeting that keeps each franchisee in their own market. The result is a paid search network that works as one coordinated system, not dozens of isolated accounts working against each other.
A single-location business manages one campaign for one market. Franchise PPC operates at two completely separate levels simultaneously, each with different audiences, goals, and campaign logic.
You built a solid landscaping business. Your work speaks for itself. Neighbors wave when your trucks roll through. Past clients send referrals. But when someone three streets over types “landscaper near me” into Google at 9pm on a Tuesday, your name is nowhere to be found. That is not a … Read More “What Homeowners Google Before Hiring a Landscaper (And Why You’re Not Showing Up)”
State Farm spends more on digital marketing in a month than most independent agencies spend in a decade. Allstate, Progressive, and Geico are not competing with you for search traffic — they are competing with Google itself for the keyword slots that matter most in insurance. Trying to out-rank a … Read More “How Independent Insurance Agents Rank Locally”
The partners approved the marketing budget in January. It is now April, the invoices have been paid, and someone at the quarterly meeting asks the question you knew was coming: what have we actually gotten for this?If your answer is “SEO takes time,” you will lose the room. Not because … Read More “How Long Does Healthcare SEO Take? Setting Timelines a Practice Manager Can Defend to the Partners”
