Plastic surgery is one of the most competitive and high-value industries in digital advertising. If your ads are not structured properly, you are likely wasting thousands in budget without generating real consultations.
CGColors builds plastic surgery PPC campaigns structured around individual procedures, board-certified credentials, and the extended research behavior that defines how cosmetic patients actually make decisions.
We write FTC-compliant ad copy built around clinical outcomes rather than outcome guarantees, and we build procedure-specific landing pages that match every search to the right message at the right stage.
As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Meta, Bing, and YouTube to keep your practice visible from first search to scheduled consultation.
Cosmetic surgery patients take weeks, sometimes months, to move from initial research to booking a consultation, and CPCs in competitive markets reach $18 to $25 per click. Generic campaigns sending all procedure traffic to a homepage waste that spend and lose patients to practices with more targeted, trustworthy ad experiences.
Our plastic surgery PPC campaigns are built to attract high-intent patients by promoting specific procedures, ensuring compliance with healthcare policies, and guiding users from initial research to consultation through targeted ads and remarketing strategies.
Testimonials and before-and-after photos are the highest-converting assets a medical practice can publish. A prospective patient reading clinical copy is evaluating claims. A prospective patient watching someone describe the same problem they have is evaluating a decision. They are also the fastest route to a federal penalty, and the practices … Read More “Patient Testimonials and Before/After Photos: What HIPAA and Your State Board Actually Allow”
Most medical practices sit at one of two broken extremes. Some never ask for reviews at all, convinced that HIPAA forbids it, and watch their Google profile fill up with the rare angry patient who reviews unprompted. Others bolt on a review tool their software vendor upsold them, blast every … Read More “HIPAA-Compliant Ways to Ask Patients for Google Reviews”
The standard PPC playbook is the same in every industry. Drive traffic, pixel every visitor, retarget the ones who did not convert, build lookalike audiences from your customer list, and let the algorithm find more people like them. It works for e-commerce, SaaS, home services, everything.Healthcare marketers open that playbook … Read More “The Retargeting Ban: Why Healthcare Marketers Can’t Use the PPC Playbook Everyone Else Uses”
