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10 Killer Tips for Image Optimization to Get Google Trust

  • Image Optimization means better Google ranking and better page speed.
  • Google loves to crawl images for image search
  • Google can’t read text on your image
  • Images take much time to load and a lot images can increase your website loading time or bounce rate so avoid image as possible.

Optimization Techniques

1. Image Size

  • Image size should be small as possible.

2. Image Color Resolution

  • Image high color resolution should be less as possible because high resolution means huge pixels and huge pixels mean large size. You can use image optimization tool. It can also help to reduce page loading time.

Image optimizer tools – optimizilla and kraken

3. Image Name

  • Write image name in a proper way (Check example in image)

4. Alt Tag

  • Write relevant alt tag for image. (Check example in image)

Example Image Optimization

(Note: Don’t write alt tag for decorated images and irrelevant images.)

5. Image Dimension

  • Fix your image dimension because it can improve your website speed. Fix your width and height as you need.

Image Dimension

6. Image File Format

  • Use always JPEG, PNG and GIF format or extension because Google support these formats and they are also helpful to reduce image size. Expert says JPEG is best.
  1. GIF Format – Best for animation image
  2. PNG Format – Best for high resolution image
  3. JPEG Format – Good for both animation and high resolution image

7. Image Sitemap

  • If you are using JavaScript, CSS, pop-ups or other ways to show images on web page than Google image site maps will help you get your images noticed by Google.

Relevant LinkGoogle Support – Image Sitemap

8. Decorative Image

  • Don’t use alt tag for decorative images because they are not relevant and only used for appealing. Use CSS styling as much as possible to replace any decorative images.

9. Responsive

  • Responsive web design can improve your website ranking so make website for mobile first, improve readability for mobile website and reduce your images especially decorative images.

Example: 5 Images in Desktop website but take 2-3 images in Mobile website (remove 2-3 unnecessary or decorative or icon images for mobile site)

10. Base64 image

  • Use base64 encode for logo image or first image to get better website speed. It converts simple image into binary code.

Relevant Linkbase64 Tool

Relevant SEO Blogs:

In-depth internet marketing techniques for SEO folks

SEO Friendly Web Design Tips – RSS Feed, Social Media Signals, Disavow Files

Important SEO & web design tips which can’t be avoided

SEO Marketing Trends for Business Websites in 2015

7 Confusing SEO Questions are Really Hard to Understand


Nick user10 Killer Tips for Image Optimization to Get Google Trust

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Join the conversation
  • Pooja Sharma - August 1, 2015


    Nice and responsive tips you have mentioned in your post. Thanks a lot for helping us, I will optimize images by implementing your tips. Thanks a lot !

    Regards: pooja

  • Anonymous - July 25, 2015

    Really great image optimization tips.You can also try compress photos online image optimization tool

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