What is back link or Link Building?
- Building links on other sites called link building.
- Link Building is the most powerful ranking factor.
- Local listing is one of the most powerful link building technique. Check few back link building techniques described below using an image
Note: All techniques are very common and very less helpful, check site quality before link posting.
Responsibilities of nofollow and dofollow links
- Nofollow links are not responsible for ranking directly but they can increase your referral traffic.
- Nofollow Links are indirectly responsible for SEO ranking if you have those links from popular sites or social media sites. We don’t have any proof to support this statement yet but in my research I found it indirectly having some impact on ranking.
- Dofollow links are responsible for ranking and provide link juice to your site which is used by Google for ranking process. (Check image for link juice distribution in canonical page, noindex page, nofollow and robots.txt)
Maintain NoFollow and Dofollow Links ratio
- If you are trying to get only dofollow links for your website, it might seem fishy to Google and it may consider it as spamming. There should be right balance of nofollow and dofollow links.
- Links should be natural or created by human not by any software.
- Make links on relevant or niche sites.
- A lot of spamming nofollow links can penalize your site
Check proof here, given by John Mueller – Google: No Nofollow Linking Penalty
Build Links on Top Level domain and country domain
- Make links on top level domain (.com, .org, .edu, .info, .net) and your country domain (.au, .us, .za, .in)
Example – If your target location is the USA than create links on top level domain and only on .us country domain, don’t start building backlinks from .fr, .in, za etc
- .gov and .edu domain based link building is the best option. Google gives more priority to .gov and .edu websites in organic ranking.
Make links on Quality sites (Popular sites)
- From wherever you are trying to get a backlink, please make sure that website should have high quality. Creating backlinks on low quality may hamper your ranking.
- You can check sites quality score using SEOMOZ Tool (OpenSite Exmplorer). DA (domain authority) should be more than 35.
Avoid Regular link building sites
- Back links on those sites which are only made for link building are not helpful in ranking; if these sites are popular sites then it is ok. Example: reddit, delicious, diigo, tumblr etc are regular but popular link creation sites and helpful in ranking.
Make links on Keywords (using variation or Synonymous)
- Some people may not agree with me that creating a backlink using a targeted is a good approach but it is. You can use target keywords while creating backlinks.
- Don’t make more than 2-3 links for single keyword because Google knows this trick and Google think that you are forcing to rank specific keyword. If you do it then Google can penalize your site. Use variations of main keyword to get better ranking.
- Suppose “Web design New York” is your main keyword and it has huge competition and demand, so don’t make links for this keyword because its damn hard to rank your site in top 10 results with only 2-3 links, instead make back links on its variation keywords. You can use synonymous of main keyword and create backlink using that.
Back links with brand name
- Create links on quality and niche sites using brand name is a good idea because links with brand name are not considered as a spam and also increase Google trust.
Example – CGColors – Web Design Agency New York
- Don’t focus creating links instead work on building relationship. Google also said (John Mueller) in a forum that Avoid Link…
We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.
Relevant Link – John Mueller: I’d Avoid Link Building
- Content Marketing (in-depth Blogging) can help you to get natural back links.
- Paid links, back links on adult sites both are spamming techniques, Google can panelize your site.
- If your website is already panelized by Google due to spamming back links then you can fix this problem.
(1). Making more quality back links
(2). Removing bad links through Webmaster tool disavow – (it may be take 3 to 9 months+)
Relevant Link – Disavow backlinks
- Don’t make links on spamming sites and panelized sites. You can check spamming score of any site by Moz Tool
Consult with our SEO experts in New York today for advance link building services.